Why Do So Many Overseas Brands Source Stickers From China?

The appeal is in its practicality rather than ostentation. Established printers in China often offer under one umbrella such services as digital and flexographic printing, die-cutting, finishing and packing – thus reducing the number of suppliers involved and giving more control over the lead time.

For buyers, the main benefits usually tend to be:

• A wide choice of materials, from paper and transparent film to waterproof synthetic and special textured stocks.
• Flexible minimum order values, useful both to start-ups testing a product and to brands reordering stock regularly.
• Competitive pricing at volume, particularly after artwork and sizes have been agreed.
• Experience of export orders, including packing and shipping goods overseas.

That said, the cheapest quotation is not always the best. A supplier who asks the right questions before quoting is a more reliable partner than one who offers a low price without due consideration.

Choose the Right Material for the Job

The surface that your label will be adhering to, and the conditions that it will be exposed to, will determine the material best suited for your application. A sticker on a dry cardboard box has different needs than a label on a refrigerated bottle or a product that is handled daily.

Common materials include:

• Paper labels that are economical and great for dry, indoor use
• Vinyl and polypropylene (PP) are resistant to moisture and oil and better for harsh environments and scuffing
• Clear film labels give the appearance of a "no label" look on glass or other clear materials
• Specialty stocks, like kraft or metallic, offer a premium feel

Don’t Overlook the Adhesive

It’s the most common detail that buyers forget to mention. Permanent, removable, freezer grade and high-tack adhesives are all different, so that your printed label can stay wherever it needs to. By giving the printer an indication about the surface and temperature and if the label needs to be removed without leaving a trace, they will know which adhesive to pick.

Common Mistakes International Buyers Make

• Sending artwork in a wrong format. To get a vector file (PDF or AI) to ensure that all lines and text are sharp and clear.
• Not looking at the proof. It may seem faster to approve right away, but what if there is a typo that gets printed 10,000 times?
• Ordering by the lowest price. The materials and adhesive quality play an important role in the final look and feel of your product, which your customer will appreciate.
• Not considering the lead time. The production and shipping time should always be taken into account when planning a product launch or any other project.
• Forgetting about regulations. Different markets have various requirements for food packaging, cosmetics, and electronics. Always double-check what applies to your product and make sure your packaging complies.

Domande Frequenti

What is the minimum order for custom sticker labels?

It depends on the printer, the materials and the printing method. Digital printing is often used for smaller batches, while higher quantities usually cut the price per label. Ask for quotes at different quantities to find the best value.

How long does custom label printing take?

It can take anywhere from a few days to a few weeks, depending on the design and finishing complexity, plus shipping time. Always ask for an estimated production time and delivery date before placing an order.

Can I get a sample before placing a bulk order?

Most label printers will be able to provide a sample or do a test print run so that you can check the colours, material and adhesive. This is the best way to make sure everything looks good before you order larger quantities.

What file format should I send my artwork in?

Vector files such as PDF, AI or EPS with outlined fonts and a bleed are preferred, but high resolution PNG or JPGs can also work. Ask your printer what file formats they require for your specific project.

Are waterproof stickers available?

Vinyl and polypropylene are common materials that resist moisture, while lamination adds an extra level of protection. Be sure to let your printer know what conditions the label will be exposed to so that they can help you choose the right combination.

How can I be sure the colours will match my brand?

You should always provide Pantone references or specify particular colours that the printed label should match. Ask to see a proof before they print any large orders, and consider getting a physical sample if there are any Pantone colours included in the design. Remember that there may be some minor differences between colours on screen and in print, so it’s a good idea to establish a colour tolerance beforehand.

Ready to Start Your Custom Sticker Label Project?

Whatever your requirements are, whether it is a new product or reprinted packs, the right label makes all the difference. Our team is here to help you choose the right materials, finishes and quantities for your custom label printing needs. Just visit our custom labels and stickers page, view our offers and send us your request for a quote.